请问在采购中STP是哪几个单词的缩写?我只知道S是situation.
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请问在采购中STP是哪几个单词的缩写?我只知道S是situation.
![请问在采购中STP是哪几个单词的缩写?我只知道S是situation.](/uploads/image/z/12596646-30-6.jpg?t=%E8%AF%B7%E9%97%AE%E5%9C%A8%E9%87%87%E8%B4%AD%E4%B8%ADSTP%E6%98%AF%E5%93%AA%E5%87%A0%E4%B8%AA%E5%8D%95%E8%AF%8D%E7%9A%84%E7%BC%A9%E5%86%99%3F%E6%88%91%E5%8F%AA%E7%9F%A5%E9%81%93S%E6%98%AFsituation.)
战略规划法
STP,or Situation,Target,Path is a very simple overview of the strategic planning method.It divides the planning process into three part,starting with defining the SITUATION - evaluating and analysing the current situation and how it came about.
The second component - TARGET - involves defining goals and objectives for the future.Sometimes this is referred to as defining the ideal or desired future state.
The third component - Path - involved defining a map or path to achieve the goals or future state.
The STP model,or methodology is that it is simple,but accurately describes,at least in a general way,what strategic planning involves.
市场细分(Market Segmentation)的概念是美国营销学家温德尔·史密斯(Wended Smith) 在1956年最早提出的,此后,美国营销学家菲利浦·科特勒进一步发展和完善了温德尔·史密斯的理论并最终形成了成熟的STP理论 (市场细分(Segmentation) 目标市场选择(Targeting)和市场定位(Positioning)).它是战略营销的核心内容.
STP理论中的S、T、P分别是Segmenting、Targeting、Positioning三个英文单词的缩写,即市场细分、目标市场和市场定位的意思.
STP,or Situation,Target,Path is a very simple overview of the strategic planning method.It divides the planning process into three part,starting with defining the SITUATION - evaluating and analysing the current situation and how it came about.
The second component - TARGET - involves defining goals and objectives for the future.Sometimes this is referred to as defining the ideal or desired future state.
The third component - Path - involved defining a map or path to achieve the goals or future state.
The STP model,or methodology is that it is simple,but accurately describes,at least in a general way,what strategic planning involves.
市场细分(Market Segmentation)的概念是美国营销学家温德尔·史密斯(Wended Smith) 在1956年最早提出的,此后,美国营销学家菲利浦·科特勒进一步发展和完善了温德尔·史密斯的理论并最终形成了成熟的STP理论 (市场细分(Segmentation) 目标市场选择(Targeting)和市场定位(Positioning)).它是战略营销的核心内容.
STP理论中的S、T、P分别是Segmenting、Targeting、Positioning三个英文单词的缩写,即市场细分、目标市场和市场定位的意思.